A New Era

Cranmore Mountain Resort is the premier ski destination of North Conway, NH. Undergoing a $60M base area redevelopment, the famed resort was headed for a new era of its storied history. With a new base lodge set to open for the 23-24 ski season, along with a host of new upgrades and event programming, a multi-channel content plan was needed to communicate the changes. 

We developed and implemented a yearlong multi-channel content strategy that included social media, email and blogs. The content was focused on resort updates, operational information, event marketing, and most importantly, showcasing the Cranmore lifestyle. The content was strategically distributed in two strategies—staggered and blitz-style. For example, the opening of the Fairbank Lodge saw communications released at the same time across channels (this included press release distribution and a digital marketing launch). On the flip side, the staggered launch was a successful effort in highlighting Winter Wednesdays, an après offering at the resort.