Escapism

Telluride Ski and Golf Resort

awaken your soul

You choose Telluride Ski Resort for unique and authentic experiences. For perfectly balanced terrain and intense and dramatic summits. For the romance in the connection between a mining town and a high alpine village where options are seemingly endless.

Challenge Accepted

For Telluride Ski Resort’s 2019-20 Escapism Campaign, we deployed a host of myriad PR and marketing tactics that weaved together for a seamless 360-degree campaign. These tactics included a comprehensive media outreach plan, print media buy, social media and a full suite of digital marketing channels. Our metrics of success tracked ticket sales, season pass sales and lodging reservations.

Escapism spread - skier with bright yellow jacket spraying powder

We rolled out a host of PR tactics that illustrated the experiential side of the Escapism campaign. According to Bill Jensen, then CEO of Telluride Ski Resort, our efforts over four years helped the resort increase its overall revenue by 48%.

PR Tactics

2 FAM tours

summer & winter

8 press trips

individual publications

desksides

arranged in major markets like NYC, Dallas & Chicago

Media Events

We attended events hosted by Colorado Ski Country USA and Colorado Tourism Office

Content Push

Launched video and stills to meteorologists throughout the ski season, which aired on national broadcasts like Good Morning America and The Today Show

Editor's Choice

Our media relationships earned the resort SKI Magazine’s 2019 Editor’s Choice

seen in but not limited to the following

publications