Telluride Ski and Golf Resort
awaken your soul
You choose Telluride Ski Resort for unique and authentic experiences. For perfectly balanced terrain and intense and dramatic summits. For the romance in the connection between a mining town and a high alpine village where options are seemingly endless.
For Telluride Ski Resort’s 2019-20 Escapism Campaign, we deployed a host of myriad PR and marketing tactics that weaved together for a seamless 360-degree campaign. These tactics included a comprehensive media outreach plan, print media buy, social media and a full suite of digital marketing channels. Our metrics of success tracked ticket sales, season pass sales and lodging reservations.
We rolled out a host of PR tactics that illustrated the experiential side of the Escapism campaign. According to Bill Jensen, then CEO of Telluride Ski Resort, our efforts over four years helped the resort increase its overall revenue by 48%.