Cannon has been around since the pioneering days of skiing and leaves a lasting impression. They support a community of no-frills skiers and riders who make Cannon theirs year after year.
Cannon regulars are so passionate about their mountain that they’re willing to churn the rumor mill to keep the slopes to themselves. To attract first-time and lapsed skiers, we set out to expose these long-lasting myths.
Drive went all out creating the #CannonIsMine campaign, which highlighted the absurdity of these local myths through comedy. The over-the-top shareable content featuring wicked powder skiing and yeti characters targeted key audiences across programmatic ads, Facebook boosted posts, and broadcast TV commercials.
OTT ads–also known as streaming TV ads–are the ads delivered to viewers within this video content.