Made in NH
NH Business and Economic Affairs
New Work
We partnered with BEA to develop and launch Made in NH, a statewide branding and marketing initiative designed to celebrate New Hampshire-made products and the people behind them.
Working closely with BEA, we led brand strategy and creative development, including the Made in NH logo and visual identity. Internally, we conducted extensive research to identify and catalog New Hampshire businesses that manufacture or assemble products in the state, resulting in a comprehensive database that will inform BEA’s future outreach and engagement strategies.
We produced a series of high-quality video profiles highlighting exemplary New Hampshire business leaders and innovators, developed a business toolkit to help companies proudly showcase their Made in NH designation, and created supporting collateral, training presentations and social media content. The initiative was brought to life through the launch of madeinNH.com, targeted digital placements, and experiential activations such as a large-scale mural installation at the Boston Manchester Airport. Throughout the production, we coordinated messaging, content and promotion to ensure consistency while remaining flexible to evolving needs.
The Results
The Made in NH initiative established a recognizable brand platform that continues to support BEA’s economic development efforts. The program created a central digital home for New Hampshire-made products, elevated the visibility of local innovators, and delivered reusable brand and marketing assets that allow the initiative to grow over time.
In addition to campaign execution, the project produced a vetted database of New Hampshire product-based businesses that continues to support BEA’s outreach, content planning and engagement efforts. Most importantly, the work laid a strong foundation for ongoing storytelling and partnership-building that celebrates New Hampshire’s business-friendly environment and entrepreneurial spirit.