Media Outreach
Mt. Washington Valley Chamber of Commerce
The Mt. Washington Valley Chamber of Commerce was looking to break tradition and take their tourism PR and marketing to the next level. We were thrilled to take up the task. Since we’re based right smack in the heart of the Valley, we were proud to become The Chamber’s Agency of Record and grow its share of voice across the travel industry.
Data Driven
In 2021, the Chamber partnered with Datafy, a travel data insights company. Using Datafy’s insights, our PR team identified visitor origins and their travel frequency to the Valley, which allowed us to develop pitches that were hyper-specific and date-driven. Continuous media outreach throughout 2021, 2022 and 2023 has led to a significant growth in positive media coverage and interest.
Media Coverage
National
Media Coverage
Canadian
Results
$211M
2022 Value of Media Coverage
426K
2022 Social Media Engagement of Media Coverage
+27.6%
2022 Q1 AVE: $18.16M vs. 2023 Q1 AVE: $23.19M
