Fall Dan Houde

Media Outreach

Mt. Washington Valley Chamber of Commerce

The Mt. Washington Valley Chamber of Commerce was looking to break tradition and take their tourism PR and marketing to the next level. We were thrilled to take up the task. Since we’re based right smack in the heart of the Valley, we were proud to become The Chamber’s Agency of Record and grow its share of voice across the travel industry.

North Conway

Data Driven

In 2021, the Chamber partnered with Datafy, a travel data insights company. Using Datafy’s insights, our PR team identified visitor origins and their travel frequency to the Valley, which allowed us to develop pitches that were hyper-specific and date-driven. Continuous media outreach throughout 2021, 2022 and 2023 has led to a significant growth in positive media coverage and interest.

North Conway Dan Houde

Media Coverage


Condé Nast Traveler logo Forbes logo Fox News Mens Journal New york times logo 1 Outside Logo Black 300x0 c default Travel and leisure logo png Usa today logo black transparent US News and World Report Wall Street Journal Washington Post

Media Coverage


Calgary Herald Logo svg Calgary sun Edmonton Journal svg Edmonton sun Montreal gazette logo National Post Regina Leader Post The Province The Vancouver Sun



2022 Value of Media Coverage


2022 Social Media Engagement of Media Coverage


2022 Q1 AVE: $18.16M vs. 2023 Q1 AVE: $23.19M
Debony Salon Opening 2019